Developing a strategy that successfully sustains or improves brand awareness, strengthens brand associations, emphasizes brand quality and utilization, is a part of brand management. So, the strategists should examine whether –, (i) The strategy is relevant to the mission of the company or not, (ii) The strategy is helpful to accomplish the long-term objectives or not, (iii) The strategy is fit to the strategic strengths and weaknesses of the company or not. Through organisational cultures, the values of managers and other members are shaped and pointed in common directions. Motivating people in ways that induce them to pursue the target objectives. Increased competitiveness and stronger business position. vii. Strategy formulation is the next step in the strategic management process. Strategic management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organisation. Initial Assessment 2. Strategic management process is defined by four major steps which can be defined as follows: Environmental Scanning– Environmental scanning refers to a process of collecting, scrutinizing and providing information for strategic purposes, analyzing the internal and external factors influencing the organization. Businesses vary in the processes they use to formulate and direct their strategic management activities. These may be controllable variables that determine the relative success of market participants. Thomson and Strickland write, “Companies whose managers neglect the task of thinking strategically about the company’s future business path or who are indecisive in committing the company to one direction instead of another are prone to drift aimlessly and lose any claim to being an industry leader.”. These steps are carried by the businesses, in chronological order, when creating a new strategic management plan. v. Motivating people in ways that induce them to pursue the target objectives. It involves six important steps. (iv) The organisation’s structure is suitable or not. The final step in the strategic management process is formulating the strategy and deciding on the implementation. Strategy evaluation is the last step of the stages of strategic management process. Strategic management process is a method by which managers conceive of and implement a strategy that can lead to sustainable competitive advantage. A strategic management process is a documented set of steps that you'll go through to turn the 'concept' of strategic management into reality for your organization. This is the one goal all members of the organization should be able to reproduce and chant at any time. Human resources include the skill, knowledge, and capability of employees that can help organisations gain competitive advantage. This involves developing specific strategies and actions. Management is a strategic process and the steps in that process are critical to ensure the success of a business, business unit or individual. The strategic management process consists of five steps you should perform thoroughly for the plan to be effective. Look at its mission , vision , goals, and objectives and articulate what it aims to achieve. When you are making a plan, you should first review the information you have obtained in the analysis stage. Some of the steps involved in the process of strategic management:- 1. The strategic management process is more than just a set of rules to follow. The strategy implementation requires the company to divide various plans, sub- plans, project implementation, budget formulation, allocation of resources and functional plans. iii. Establishing strategy-supportive policies and operating procedures. Strategic management gives a broader perspective to the employees of an organisation and they can better understand how their job fits into the entire organisational plan and how it is correlated to other organisational members. Strategic managers need to decide what staff are used, and whether external consultants will be utilized. All the organizations have missions that define the significance of those organizations with practical. The strategic management process has five steps; mission and goals, environmental analysis, strategic formulation, strategy implementation and strategy evaluation. ii. Strategy control keeps the company’s strategy up to date. How to respond to changing market conditions. About future direction of an organisation the number of employees that can help you gain short-. Its current ability to make significant updates to its set current mission and goals translating the chosen into. 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